Mark Abbot Consulting | business analysis and optimisation, Auckland, New Zealand
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business analysis and optimisation

"Strategic planning isn’t strategic thinking. One is analysis, and the other is synthesis."

- Henry Mintzberg

The strands to our business aim to ensure that the synthesis around the strategic thinking process, which leads to our focus of optimisation, is based on sound analysis and good creative potential. It is important that we understand your business to provide advice that is relevant to you and your industry, rather than trying to provide a generic, and therefore diluted, solution.

The structures we work around include:

  • Single project based - where we focus on a defined project or issue, analyse the influencers and report on options and solutions, through to implementation
  • Periodic strategic input - where we provide resource for a defined time-period. Typically this resource is used to provide a routine check and review of activities on a periodic basis, perhaps quarterly or annually
  • Routine strategic input - where an additional management resource is warranted on a limited time basis, weekly or monthly
  • Fixed-term projects - such as a defined-time Strategic Marketing Management or General Management engagement

Specific services include:

  • Management assessment and audit
  • Market assessment including
    - Channel-to-market review and solutions
    - Investment options
    - Distribution analysis
    - Entry considerations and solutions
    - Market planning, both operational and strategic
    - Business Development options
  • Change management determination
  • Project management services
  • Succession planning analysis
  • Strategic Marketing services

To find out more about our services and capabilities, please contact us.