Mark Abbot Consulting Ltd was established to provide Strategic Management and Marketing services mainly for Small to Medium Enterprises (SME), but also to larger companies, in New Zealand and off-shore.

Our client partners and associations are those businesses and organisations that are enterprising and innovative both in their internal and external relationships.

Our business philosophy revolves around the belief that most organisations perform adequately, but rarely to their full potential. This resulting gap is often related to one
of the following:

• Being so close to the business. The day-to-day issues often distract from the future prospects. The business itself becomes so consuming that the options for the future, let alone the future itself, are often not considered.
  
• A limitation of resource. It is unusual for organisations to carry an executive resource on the chance it might be needed. Seldom is such a strategic resource required on a full-time basis anyway, with the most benefit from this function gained from periodic and objective review, bringing business and market perspectives from a diverse set of external experiences to complement the internal capabilities.
  
• A fundamental lack of understanding as to what strategy is all about. Rather than anticipating the future and building the business around its competitive advantages the approach is all too often reactionary.